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Issue: February 2014 See all issues

FEATURES

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Big Branding for Small Companies

A brand is the glue that holds the rest of your marketing efforts together. That is one of the lessons taught by Al Ries, who has spent the past 40 years helping companies large and small to refocus their branding. In this interview with InsuranceNewsNet Publisher Paul Feldman, Ries gives you some ideas on how you can be first in your prospect’s mind.

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Return of the Health Advisor

A short time ago, in a capital not so far away ... The complications surrounding the Affordable Care Act rollout have reinforced the need for clients to do business with a trained expert.

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LETTER FROM THE EDITOR

Repealing Reason

Getting down to work and focusing on what’s best for clients. That’s always been the honest and most secure route for success in any field of insurance and financial service.

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LIFE

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Digital or Analog? Life Insurers Have to Do Both

Whether online or “old school,” life carriers and advisors need to develop strategies to reach consumers who want to buy insurance their way.

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Dearly Departed: How to Help Clients Deal with Grief

Focus on the beneficiary’s needs first, and not the money, when it’s time to deliver the death benefit.

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ANNUITIES

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A Split Annuity Strategy Can Cut Tax Impact on an IRA

A split annuity Roth conversion strategy can help your clients increase their spendable retirement income while reducing the conversion tax to a more manageable amount.

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Indexed Annuity Commissions Drop to All-Time Low in Report

Commission cut is part of scaling back that includes crediting rates, policy features and marketing plans. All eyes are on interest rates to reverse the trend.

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HEALTH

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Seeing Around the Corner to 5 Trends in Voluntary Benefits

Nontraditional employee benefits and financial wellness programs are two of the trends that will be seen in 2014.

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FINANCIAL

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The 10x Formula to Grow Your 401(k) Business

New, hungry advisors can boost their sales by helping seasoned 401(k) advisors increase their business tenfold.

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BUSINESS

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How to Execute Your Business Plan

Increase sales by identifying your most important activities, gaining control over your time and getting your staff involved in the process.

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See all

Big Branding for Small Companies

A brand is the glue that holds the rest of your marketing efforts together. That is one of the lessons taught by Al Ries, who has spent the past 40 years helping companies large and small to refocus their branding. In this interview with InsuranceNewsNet Publisher Paul Feldman, Ries gives you some ideas on how you can be first in your prospect’s mind.

Read Article →

THE LAST WORD

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Remembering a Diamond in the Industry

Looking back on a man who revolutionized the way insurance professionals build their clientele.

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LIMRA INSIGHTS

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The Independent Advisor: One Size Does Not Fit All

Carriers who understand this growing sales channel can do more to attract and retain the business of top independents.

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MDRT INSIGHTS

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Despite Changing Direction, Take the Compliant High Road

In the midst of the confusion over implementing the Affordable Care Act, employers and administrators must be certain to comply with the new law.

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NAIFA INSIGHTS

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Living Benefit Riders Open Up Possibilities for Your Client

Understand the benefits of the long-term care/chronic illness rider to help your clients make the most of their life insurance policies.

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OTHERS

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The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

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