All Authors →
Articles by this author
Face-to-face remains the preferred method for most consumers to buy life insurance. But online buying is appealing to many consumers, and its popularity will likely increase.
August 2016 | LIMRA INSIGHTS | Read Article →
Consumers’ perception that life insurance costs too much is due in part to a lack of awareness.
September 2015 | LIMRA INSIGHTS | Read Article →
Communications methods may change, but the importance of the personal touch remains.
June 2014 | LIMRA INSIGHTS | Read Article →
New media impacts online insurance
sales—but if you add the fifth layer of
referrals in social media, you can turn
the AIDA sales funnel into a cycle.
April 2012 | HEALTH | Read Article →
Become a Contributor
Are you a seasoned insurance/financial professional with ideas, insights or research that could enhance the business of producers? Then become a content partner today. Email Steve Morelli to request more information.