Create your avatar client and eliminate your uncooperative and difficult clients.
January 2011 |
Becoming a celebrity is the key to
dominating your market.
December 2010 |
Whatever you do in your business, the
true test is calculating your return on
investment and cost per lead.
November 2010 |
A Google slap to my online Internet
marketing friends means something
totally different for financial advisors.
October 2010 |
You might believe you are twice or three
times the financial advisor that Suze
Orman ever was. But love her or hate her,
she has masterefully positioned herself.
September 2010 |
A perfect example of a company that controls
its own economy and commands a premium
price in spite of any recessions is the
manufacturer of the “Miracle Amish Heater.”
July 2010 |
When you think of yourself, do
you consider your prospect
meetings as hard close, noholds-
barred sessions, or do you think of
yourself as a client advocate?
My guess is that most of you consider
June 2010 |
As financial advisors, we focus on
what works. We know that if we
use our speaking skills and do the
right kind of workshop, we will get good
prospects. We know that radio shows
can be effective,
May 2010 |
Before you say it – I know. You aren''t
permitted to guarantee anything
– even something that is guaranteed
– because it''s not compliant. Gotcha.
Stick with me a moment, and I''ll clarify
April 2010 |
In the February issue of Outrageous
Advisor Marketing, I told you that
developing your "superhero" character
was the first step to dominating
your local market. I even called you a
March 2010 |